The Making and Regulation of the Internal Audiovisual Market

The course is tailor-made for business students who wish to expand their knowledge of EU policy affecting business in the European Multimedia industry. Its primary purpose is to allow students to take an informed decision as to whether this is an economic field they wish to enter in their future business ventures. As such, it constitutes a ‘sector specific’ elective which complements more general business courses on management or strategy. The course is purposefully tailored to an international audience. The EU-focus of this course is complemented by a variety of examples that put the EU and its individual Member States in a global perspective. It has an interdisciplinary character covering:

• free movement of multimedia services including, among others, all forms of broadcasting, video-games and on-line music

• EU harmonisation of national legislation via  the Audiovisual Media Services Directive

• EU funding schemes available to European projects/ businesses such as the MEDIA programme

• interoperability & technological advancement focusing on broadband and digital switch over

• state funding of ‘public’ media services and its market impact

• EU competition law enforcement and its influence on economic freedom and market strategy formation in the Multimedia environment on the basis of examples such as football right acquisition and pay-TV

This lecture has been taught as an elective for the Internal Business Programme (IBP) & ERASMUS students of the University of Warsaw, Faculty of Management (Business School) since 2008. The lecture has generated a great degree of interest from both European as well as Asian students gathering also an increasing audience from Eastern Europe and the Americas. The lecture is accompanied by a textbook entitled ‘European Audiovisual Markets: where business meets society’s needs’, University of Warsaw, Business School Press 2011. The textbook covers the entire scope of the course.

Next course: April 2020 - University of Warsaw, Faculty of Management ERASMUS/IBP programme (open to all University of Warsaw students including all exchange students)

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